ORG® | Branding & Visual Identity

Odyssey - Brand Identity Case Study

Odyssey Realty Group (ORG), a distinguished player in the commercial real estate market, prides itself on connecting businesses with spaces that not only meet their needs but also inspire their growth and success. With a vision to redefine how businesses view and occupy commercial spaces, ORG sought to elevate their brand identity to mirror the innovation, precision, and strategic insight they bring to the real estate industry.

ORG turned to Numinous for a brand evolution that aligns with their forward-thinking and client-centric approach. Attracted by Numinous's reputation for crafting brand identities that resonate deeply and communicate effortlessly, ORG was confident in our ability to distill their complex service offerings into a simple yet powerful brand narrative. The goal was not just to refresh ORG's look but to create an identity that embodies their ethos of transforming commercial real estate into a catalyst for business success.

Scope:

Brand Identity, Brand Strategy, Logo Design, Brand Style Guide, Color Scheme, Typography, Digital Design, Social Media Marketing.

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Agency: Numinous® | Instagram | Email | Website

Problem

ORG faced the challenge of distinguishing themselves in a saturated market where many players offer similar services. They needed a brand identity that not only stood out visually but also communicated their unique value proposition—transforming commercial spaces into strategic business assets with a focus on innovation and client success.

Solution

Numinous embarked on a comprehensive brand strategy exercise with ORG, starting with in-depth market research and stakeholder interviews to understand the nuances of their business and aspirations. This insight led to the development of a refined brand identity that reflects ORG's commitment to excellence, innovation, and client partnerships. The new logo, inspired by architectural precision and the concept of journey and discovery, symbolizes ORG's role as a guide in the commercial real estate market. A cohesive color scheme and typography were chosen to convey reliability and approachability, while the redesigned website and marketing materials effectively communicate ORG's leadership and vision in the industry.

Outcome

The rebranding initiative has significantly elevated ORG's position in the commercial real estate market, resonating with their target audience of ambitious businesses looking for more than just a space. ORG's new brand identity now accurately reflects their commitment to innovation, strategic insight, and creating meaningful spaces that drive client success. The refreshed visual identity has not only increased brand recognition but also enhanced client engagement, setting ORG apart as a visionary leader in commercial real estate.